Who We Are

Financial advisory for a sustainable future! Bringing ethics (back) into the financial industry! Catalysing capital for positive change!

Promoting the use of money for good! Promoting sustainability at the personal, business and global level!

  • EthicalFin is an impact investment group operating through EthicalFin LTD, a London based, FCA regulated impact investment advisory boutique and EthicalFin NPL S.r.l., a Rome based debt collection agency regulated by the Italian law
  • Controlled by Pommes d’Or, a single family office committed to promoting sustainability, EthicalFin is putting people and values at the core of its activities




Short Introduction to EthicalFin




Our mission

Our mission is to become a leading impact investment advisor by:

  • Disrupting  the  status  quo  in  the financial  industry  and  shift  the  focus  beyond numbers and Excel sheets to  people and values
  • Promoting a  paradigm  shift,  EthicalFin  is  a  platform  to  help  high  integrity  professionals  flourish
  • Catalysing capital  from  like-minded  investors  to  promote  positive  social  and  environmental  impact  alongside financial returns at market level

Our Expertise

  • Values-based: Diverse team with combined entrepreneurial, financial and business development skills motivated to do good
  • Synergic: working in partnership with our clients to develop long term synergies
  • Holistic approach: Assist our clients in defining and implementing both sustainable growth strategies and capital raising transactions

Our Beliefs

  • Sustainability is as fundamental to each person, each organisation and our planet as the air we breathe
  • Lead by example to become a leading impact investment advisor:
    –   We apply the most recent concepts of complexity and networks theory to our own organisation
    –   Our holding company, Pommes d’Or, is committed to co-investing on the deals promoted by EthicalFin

Our focus areas

  • Italian non-performing loans
  • Corporate finance for clean tech and social impact companies
  • Investment advisory and capital introductions to impact investment fund managers
  • Sustainable real estate

EthicalFin works with a network of over 2,000 professional investors across Europe: venture capital and private equity funds, credit hedge funds, single- and multi-family offices, high net worth individuals, financial institutions and impact investors such as trusts, foundations and religious organisations.   Pommes d’Or, the Family Office controlling EthicalFin, is committed to promoting sustainability and is a member of the Mustard Seed Venture Capital network and BGB Aurea multi-family office thus offering invaluable support to EthicalFin’s clients’ capital raising efforts.

Investing in Happiness

Why we should change the name Impact Investing to Conscious Investing


Impact investing is a rapidly growing area of finance. This is good news. Anything that helps money flow toward positive social and ecological results is to be strongly encouraged. But behind the good news lies a hidden assumption which needs illuminating, if we are to realise the full potential of impact investing at the scale and speed current global challenges require.

The assumption is hidden in plain sight. To call this impact investing, is to imagine or pretend that other forms of investing do not also have social and ecological impacts beyond the purely financial. Clearly this is nonsense. We must recognise that every form of investment, every choice of where to put our money, and every money flow decision creates an impact. And, de facto, if the impact is not consciously benefiting social or ecological outcomes, it is quite likely damaging them.

Business and finance are not neutral:

To call this new, growing development impact investing, is to unwittingly collude with the powerful but unfounded assumption that business and finance are somehow neutral disciplines. That our conventional assumptions about how we earn and grow money are not part of an entrenched value system. This is basically what has been taught in business schools for generations. We are told that business is business, finance is finance and money is money. Ethics is relegated to a peripheral discussion, often an unsophisticated one, to be had another time.

We must recognise that all business, all finance and all investment has impacts. What is starting to grow now is people’s consciousness about these impacts. Impact investors are therefore actually conscious investors. They are increasingly aware of several important dynamics and relationships that have always been present in the money system but usually disregarded. Here are some of them:

Relationship 1: Relationships between different parts of the system:

The money I invest in a company is a sign of support for the way that company treats its employees, local communities and the natural world. Normal business logic has not tended to see it that way – restricting its vision to a narrower range of relationships. But the wider relationships are present in the system nonetheless – whether we acknowledge them or not.

Conscious investing recognises the importance of a company’s effect on stakeholders far and wide, human and non-human[1]. The investor has become more conscious of the reality of these relationships, their inevitability and their importance.

Relationship 2 – Relationship between different points in time:

The money I invest in a company today is both a backing for and determinant of a particular future that awaits my children and future generations. Again this is not a neutral thing. Investing in certain technologies, industries and activities may express support for a polluted and unstable future or a healthy and life sustaining one.

By consciously investing money in businesses who are working toward the sort of world I actually want to see, I am recognising and respecting the relationships between past, present and future. These relationships have always been there, but now my investment choices are consciously acknowledging their reality.

Relationship 3 – Relationship between my money and my life:

The assumption of business as a value neutral, objective force in the world has relied on a historic separation between business and money on the one hand, and our heart and soul on the other. We all have our own words describing this separation. Whatever the words, conventional business logic has tended to assume and demand a separation between the personal and the professional, the heart and the head, the things I care most deeply about, and the things I am told must be done in the ‘real world’. This separation has been largely unconscious, but of course in reality such aspects of life cannot really be separated. There is always a price to pay if we try to separate them.

Conscious investing is beginning to acknowledge this, and therefore has a role in a gradual healing [2] taking place in the world of business and finance. By consciously investing, I am recognising that money is not just a quantity, a number. The quality of my money – where it has come from, and where it is going, who it has affected and how those things resonate with my innermost values, is also important.

Recognising deeper relationships:

These relationships – between different places, different time periods, and different inner and outer aspects of our lives have always been there. They have always been present in the business and finance system, though very often ignored. The historical industrial and financial logic has created and demanded a sense of split. This has been largely unconscious. Most people in business and finance have just assumed that is the way it is, and must be.

Impact investors – let us now call them conscious investors, as well as those working toward positive social and ecological outcomes in business – let us call them conscious business people, are consciously using their money, time and skills to support the flow of life itself. This is vital, important, necessary work to be celebrated. By recognising that de facto all business has impact, and that we must therefore all become conscious and clear about what those impacts are in reality, we can accelerate and celebrate this vitally important shift.

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Portland House Bressenden Place | London - SW1E 5RS - EnglandT: +44 20 7869 8313M: +44 7887 692903E:


Representative Office | Via Monte di Pietà 21 - 20121 Milano - ItalyT: +39 347 9861129E:


EthicalFin NPL S.r.l. | Via A. Salandra 18 - 00187 Rome - Italy

T: +39 06 42272015

M: +39 335 1618968